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NEW BLOOD DIAMOND POSTER | | by Fran Goldstein www.diamond-key.com |
I suggest that you take a look at the difference in the posters, and from it you can note the subtle change in the emphasis on the film's storyline about transforming lives. The home page of the movie site calls it a "Better Grade of Blood Diamond".
Plot / Synopsis:
www.canmag.com/movies.php?moviekey=blooddiamond
Set against the backdrop of civil war and chaos in 1990s Sierra Leone, "Blood Diamond" is the story of Danny Archer (Leonardo DiCaprio), a South African mercenary, and Solomon Vandy (Djimon Hounsou), a Mende fisherman.
Both men are African, but their histories as different as any can be, until their fates become joined in a common quest to recover a rare pink diamond that can transform their lives.
While in prison for smuggling, Archer learns that Solomon - who was taken from his family and forced to work in the diamond fields - has found and hidden the extraordinary rough stone.
With the help of Maddy Bowen (Jennifer Connelly), an American journalist whose idealism is tempered by a deepening connection with Archer, the two men embark on a trek through rebel territory, a journey that could save Solomon's family and give Archer the second chance he thought he would never have.
New Poster:
Warner Bros has increased the grade and carat on their upcoming film Blood Diamond with a feature poster that offers a ton more sparkle than the teaser.
Maybe I am just out of the loop when it comes to diamonds -- it just so happens I'd much rather blow the money on a sweet multimedia system -- but what are the shady points going across the new poster for the film? Did the Empire State Building step in front of the frame or what?
Marketing Approach:
Playing it cool, Warner Bros uses the poster to drop a few names including Glory and The Last Samurai.
Both good choices, both good soundtracks, so kudos to the choice of films to use as examples for director Edward Zwick.
DiCaprio may look troubled, but it is Hounsou who looks really perturbed.
What do you think?
Though I don't get the points, it is still a huge improvement over the all-black teaser.
SOURCE: http://www.canmag.com
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